Top 5 Travel and Local Apps in New Zealand for Q1 2022

The first quarter of 2022 showcased notable trends in the performance of the top 5 travel and local apps in New Zealand. The data, sourced from Sensor Tower, provides a comprehensive look at weekly downloads and active user metrics for apps including Booking.com: Hotels & Travel, Air NZ, Google Earth, Beam - Escooter sharing, and Airbnb.

Booking.com: Hotels & Travel saw a fluctuating pattern in weekly downloads, starting at approximately 4.8K in late December 2021 and dipping to around 2.4K in late February before rebounding to 4.4K by the end of March. Active users experienced a slight decline from 131.8K to 111.6K over the first two months, then recovered to 127.1K by the end of the quarter.

Air NZ maintained a relatively stable download rate. Weekly downloads peaked at 4.3K in the last week of March, up from 4.2K at the start of the year. Active users saw a gradual decline from 10.9K at the end of December to 8.5K by the end of February, followed by a recovery to 10.9K in the final week of March.

Google Earth experienced consistent weekly downloads, starting at 3.5K in late December and stabilizing around 2.5K by the end of March. Active users showed a minor decline from 11.4K to 9.7K throughout the quarter.

Beam - Escooter sharing saw a notable decrease in weekly downloads from 6.5K at the end of December to approximately 2K by the end of March. Active users mirrored this trend, dropping from 10.4K to about 6.3K over the same period.

Airbnb had a steady download rate, starting at 3.8K in late December and maintaining around 2.2K by the end of March. Active users showed some fluctuations, starting at 41.2K, declining to 30.4K in late February, and slightly rebounding to 32.2K by the end of March.

These performance metrics highlight the varying trends in user engagement and app popularity in New Zealand's travel and local sector during the first quarter of 2022. For more detailed insights and data, visit Sensor Tower.